Business

The Company set up business in the early nineteenth century in the fruit and vegetable sector, and then it expanded its activity round about the middle of the century to olive-growing, a tree which has a historical relevance in Tuscany.
In the first decades of the twentieth century the business began flower-growing, with the main mediterranean varieties of carnations and gladioli, which represented a seasonal alternative to olive-growing.

1958 saw the start of an intense export activity of cut flowers to many European countries through the wholesale channel as well as in supermarkets belonging to the most important distribution chains.
At the beginning of the '80s Italy maximised sales of ornamental flowers and plants on the wide-range organized supply network sector, which today represents one of the primary elements to which marketing research is dedicated in order to create new market perspectives.
Business orientation is based on strong competitiveness in the quality-price relationship, and on an ever improved service, thanks to steady technical-organisational developments.
The main aim is that of proposing products which meet the specific requirements of each client, both from a market development point of view and for mutual interests.

Contact us for more informations: info@santonivivai.it